BAKERS DELIGHT

CAMPAIGN & SOCIAL
CONTENT + COPYWRITING

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Tundra's partnership with Bakers Delight saw me writing a lot of bread puns and dad-jokes.

Following the two-year success of the #hotcrosspuns Facebook competition, we were given an open brief to further engage their audience. The only rule was to give a strong nod towards their products.

Channeling the cult-following of jaffles and toasties, I wrote three quizzes for social - encouraging people to look inside themselves and connect with the brand on a new level. 

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Trust your gut and find out if you're a Jaffle or a ToastieSweet or Savoury or Classic or Gourmet if you dare. 

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