CAMPAIGN & SOCIAL
CONTENT + COPYWRITING
Tundra's partnership with Bakers Delight saw me writing a lot of bread puns and dad-jokes.
Following the two-year success of the #hotcrosspuns Facebook competition, we were given an open brief to further engage their audience. The only rule was to give a strong nod towards their products.
Channeling the cult-following of jaffles and toasties, I wrote three quizzes for social - encouraging people to look inside themselves and connect with the brand on a new level.