I know health insurance. For the first year as Tundra’s copywriter, I spent a lot of time helping HBF tell stories and promote campaigns through eDMs, new landing pages and other content strategy initiatives.
As part of a campaign to get young people interested in health insurance, I wrote a suite of programmatic banners. It took 68 copy options across 10 categories and a hard-sell to highlight the benefits, not just the products
Here are some of them.