WITCHERY

PRODUCT DESCRIPTIONS + TOne of voice
+ COPYWRITING

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As Witchery's digital copywriter, I learnt as much about cotton and leather as I did about A/B testing eDM copy.  Working closely with the digital content manager, I wrote thousands of SEO-strong product descriptions across womenswear, menswear and kidswear. Between that, I wrote social copy and developed a tone of voice guide to make everyone's job that little bit easier. 

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